The popularity of Pinterest, a newly rolled out visual bookmarking website, is spreading like wildfire. We are visual creatures and Pinterest does a great job by allowing us into a world where it’s a lot of fun to share with one another some of the most beautiful images across the web. But Pinterest is not just about enjoying lovely images from family, friends, colleagues etc.
It’s a lot more. Yes, Pinterest is fast emerging to be one of the best tools to market a business. If you already have a Pinterest account, it’s time to start marketing your business via this social network. Below are some of the most useful tips you can use.
Let’s get started with the profile. Pinterest account holders have an excellent opportunity to use their profile to the fullest advantage. It’s where you can place an attractive profile image. You can link to your other social media accounts from here. In addition, you can craft a good bio that includes important industry-relevant keywords.
There’s a lot of that you can do with the Pins (Pinterest term for images) to market your business. First and foremost, you should choose Pin titles in a way that instantly attracts attention. Second, you can add keyword-rich descriptions to increase the visibility of your pins. Pinterest also allows you to tag others with the symbol ‘@’. Also remember to include the credit, the source of a specific pin, while pinning.
A pinboard is a collection of pins around a particular theme or topic. Depending on the type of your industry or business, you can create several pinboards with different attractive topics. While creating pinboards, you should always choose attention-grabbing titles and fill out the description with relevant keywords. From business point of view, you can also choose to pin images from your clients. You can also repin other user’s images that you like or are relevant to your target audience.
This is one area of Pinterest where you can quickly set yourself apart. As compared to the number of images shared on this social network, there are too few videos. By sharing YouTube videos, that are related to your business, you can gain a competitive edge over your competitors.
On your website too, you need to encourage Pinterest sharing. By adding a Pin It button to your website, you provide your visitors with an option of sharing your best work on Pinterest. At the same time, you should optimize the content on your site for more Pinterest sharing. Use top quality and attractive images in each of your posts to get pinned.
From business marketing point of view, holding contests on Pinterest can really work wonders. There are different types of contests that you can organize on this visual bookmarking website. ‘Best Pinboard’ and ‘Most Repins’ are interesting ideas you can use to attract the attention of other Pinterest users and market your business.
Interacting with your audience while on the go is an excellent idea. You can do it with the Pinterest for iPhone app. With this app, you can not only browse pins and repin on the go but you can also pin images with your camera while adding a location so pinners can find you.
Have you included Pinterest in your social media marketing strategy? Please feel free to share your views and opinions.