If you are serious about marketing through social media and especially facebook, please give this article the deserved time, so that you can get your facebook marketing strategy done. What is more, having a strategy for your social media presence will make things easier for you and it will help you get started correctly. I will go with you through 4 tips and I did my best to summarize these tips and tried to make them as clear as possible.
Defining Your Facebook Presence
When I first started my work with Katara the first thing I asked was what do you want to do and establish through social media? and their answer was to promote their events. It seems like a relatively simple concept, but a lot of companies struggle with determining what their presence on Facebook and other social media will be. Should you lead with brand? product? Information on your business? newsletter content? What will resonate with customers in a meaningful way that will compel them to listen to you and share your wisdom with their friends? If you are struggling with this, you aren’t alone. It isn’t easy to translate your assets into a social media success story.
Understanding Who Your Audience/ Customers Are
Empathy with target customers is another key part of the brainstorming process. What do they want from you and your brand? More important, what don’t they want from you? Those of you in larger companies have probably spent a fair amount of time or resources thinking through customer segmentation and personas. Personas are a way to humanize a customer segment by making some generalized thinking about how individuals in certain segments live, what they do, how they think, and so on.
Quick tip: When in doubt about your customer, keep asking questions. Whether you’re in the brainstorming process or in the middle of a focus group, it doesn’t hurt to keep asking questions until you get your answers.
Defining Your Audience
As with any successful marketing campaign, it’s important that you accurately define the audience on which you’re focusing your efforts. However, If your brand has already defined the audience you will not need to start from scratch with this first component of your Facebook campaign strategy. The only thing most brands will have to do here is translate their audience definitions to the appropriate content on the Facebook platform. The content on your brand fan page demonstrates that the brand has at least considered how customers in their target market will use Facebook and respond to a fan page.
Determining the goals and objectives
Your next step is to determine what the goals and objectives are for your Facebook presence. Is it simply an additional sales, increased revenue, lower marketing/customer engagement costs, improved customer service, collecting feedback quicker, and so on! Do you expect to see a direct correlation between your activities on Facebook and conversions on your website? knowing what your goals are is only half the challenge here. It’s also important to have a grasp on how to measure your efforts. Make sure that you know what “success” looks like. put metrics into place that allow you to gauge success or failure on Facebook as relates to your efforts.
This by far my most serious article here 
I Hope that you like it as these tips will help you in developing your facebook strategy for more future success.
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Article by Faissal Alhaithami
Entrepreneur, Social Media Specialist @Kataraqatar, gladly the founder of Fansbridge. Trainer and Keynote Speaker and the Author of Facebook marketing for smart people.
Faissal has written 53 awesome articles for us at Fans bridge blog
Entrepreneur, Speaker, Social Media Specialist for @kataraqatar, Blogger Author of Facebook marketing for smart people.
{ 72 comments… read them below or add one }
I think knowing your goals is one of the most important things in anything you want to achieve more in. Great post, great tips, well done:)
Harriet recently posted..Sony Ericsson Xperia X8
Twitter: faissalhaithami
March 3, 2012 at 2:20 pm
Thanks Harriet, glad you liked it
Nice sharing of tips..I am really inspire reading this thanks for sharing this to us..
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Twitter: faissalhaithami
March 3, 2012 at 2:20 pm
you are really welcome
These are some of the most wonderful tips for facebook users.
I’ll follow them each time I log in to facebook.
Thanks for sharing.
-Tommy
Tommy Scholes recently posted..how to seduce a woman
Twitter: faissalhaithami
March 3, 2012 at 2:25 pm
Great to hear that, wish you all the best
Facebook today is very popular and I hope most people know how to use them in business and even in personal life…
Ayie recently posted..How To Control Anxiety
Twitter: faissalhaithami
March 3, 2012 at 2:27 pm
Yep! you are right! thanks for the comment.
Twitter: nuper17
February 28, 2012 at 11:00 am
Hey Faissal, nice tips about Facebook marketing. Defining your presence is what I believe is the most important. If you want to be successful on Facebook or any social media marketing, you need to influence people in order for them to follow your profile and hence, you get more targeted people on your network. Thanks for sharing.
Twitter: faissalhaithami
March 3, 2012 at 2:30 pm
Hi Noah, a lot of marketers forget to define their presence what will happen that will get lost half the way!! that’s why I agree with that it is really important.
thanks a lot for stopping by and for your comment.
Twitter: adriennesmith40
February 28, 2012 at 7:09 pm
It might be one of your most serious posts Faissal but chalked full of goodies.
I was reading a post just yesterday and she had made a very good point. Some companies are eager to get on all the social media sites but they have to ask themselves this one big question first. Is that where your target audience is! If not then you will be just one more company that gets very few likes and then abandons their page.
These are great tips Faissal for those who really do need to define their audience and then devise a plan to bring them to your page or interact. We all know that the more we do of that, the more interest they will have and the better it will work out for us.
~Adrienne
Adrienne recently posted..How To Become An Engagement Superstar
Twitter: faissalhaithami
March 3, 2012 at 2:42 pm
This is really important point Adrienne, now I work as a social media specialist for a brand called Katara here in Qatar, and when I started they asked me to open an account for G+ and my point was that firstly we have to focus on Facebook and twitter then we more other networks and
Secondly, because Katara is a local place and the audience are 98% people who lives in Qatar and G+ still don’t have much audience from Qatar. So I was like why you want to waste the time working on a platform where we can’t find our target audience there
while we can focus more on other platforms and get more result.
the good thing that they followed my advice lol^^
Thanks for the tips! I do like your blog, you really know your stuff when it comes to Facebook! Its so interesting to read your posts – you learn something new every time!
Twitter: faissalhaithami
March 3, 2012 at 2:44 pm
hahaha! thank you so much Harriet.
You are one of my awesome readers, you were with me on my old blog and now you are here
Twitter: LogoBlogOrg
March 1, 2012 at 6:41 am
So Useful resource, I really needed such article to improve my facebook strategy, which is getting lower n lower
May these tips will gonna useful m help me to make my strategy better.
thank you for this help
Twitter: faissalhaithami
March 3, 2012 at 2:51 pm
you are really welcome
All steps are valid. Determining the goals and objectives is the real understanding of the business. This is initial step to make a business successful.
Maja recently posted..Choice of Hair Color
Twitter: faissalhaithami
March 3, 2012 at 3:01 pm
Thank you Maja for you nice comment
Great tips, i think determining the goals and objectives could be the most important tip of them all since you should have atleast a blueprint of where you want to be.
Next Horizon
Orlando Web Design
Twitter: faissalhaithami
March 3, 2012 at 3:02 pm
Thanks Terrell
Twitter: alexandra_cath
March 1, 2012 at 7:27 pm
Hi Faissal,
Fantastic tips here! I think the point you make about defining your audience is one especially not to miss. It seems like sometimes people skip this part of the process and then wonder why their offers are falling upon deaf ears. It’s all about knowing your audience and speaking to their needs or answering their (oftentimes silent) questions.
Way to go on these!
Cat
Twitter: faissalhaithami
March 3, 2012 at 3:04 pm
Fantastic comment here
most markers forget to define their or they do it wrong 
and what will happen that they will get lost half the way 
Thanks for the comment.
Twitter: abhinavn286gmail.com
March 2, 2012 at 7:20 am
Really its wonderful tips for promotin facebbok in use these stategey in tips are very useful for me and others thanks for it sharing.
abhinav recently posted..Amazing Shopping Software Interspire Shopping Cart
Twitter: faissalhaithami
March 3, 2012 at 3:05 pm
you are really welcome glad you found them useful
I believe the primary mistake many businesses/entrepreneurs make when wanting to leverage Facebook is that they expect quick results. Facebook or social media marketing for that matter is not about making quick sales, rather its about engagement. Many businesses focus on sharing all about their products/services, but the audience is not interested in promotional content. If you can give something of value, something interesting, some useful information, you have their interest…And you can take things from there!!!!
Raj recently posted..Three Tips for Using Images on Blog Posts
Twitter: faissalhaithami
March 3, 2012 at 3:08 pm
awesome Raj, you got it all here
sharing an interesting contents can be the key for a success strategy. many markers forget to engage and just try to sell, sell and sell which is a big mistake.
These are great tips. I have a newly established blog and I still don’t know many things. By reading this I have learned a lot. Thanks for this post.
Vanessa recently posted..Trouble Getting Pregnant
Twitter: faissalhaithami
March 3, 2012 at 3:09 pm
Great! as these tips are not only for facebook it can apply to all social media stuff.
Twitter: skyafar
March 5, 2012 at 3:13 am
Thanks for this nice tips. I created a facebook page and doing nothing with it. After reading some some posts in fansbride i understood importance of social media.
Ramnadh recently posted..StudioPress Genesis Framework Licence Giveaway
Twitter: faissalhaithami
March 6, 2012 at 4:42 am
Great to hear the Ramnadh
Thanks for stopping by
This can stem from budget changes, changes in target audience or just a change in the marketing environment.
Charlesetta Pete recently posted..Use Gantt Charts and Avoid Disaster
Twitter: faissalhaithami
March 13, 2012 at 4:13 am
Hi Charlesetta, Are you asking? btw, Thanks for the comment.
Hi faissal
These are the points to know about the marketing style of the Facebook that is one of the important social media on the internet.
Azam recently posted..Silpada Jewelry
Twitter: faissalhaithami
March 18, 2012 at 6:44 am
Great comment Azam, thanks for stopping by
Very useful tips thanks for sharing them Businesses that are using social media specifically Facebook in marketing needs to have a lot of ideas and knowledge on the things that they really need to do that way they can be successful on the their strategy.
Twitter: faissalhaithami
March 18, 2012 at 6:45 am
Hi Mhelgie, you are right
Thanks for sharing.
Twitter: makemoneymax
March 22, 2012 at 12:35 pm
That is really great tips …Without marketing strategy We can’t do anything on facebook
Amit recently posted..Top Ten Alternatives to wordpress
Twitter: faissalhaithami
April 29, 2012 at 7:28 am
Yeah! you are right, and if we do it will definitely go wrong.
I always make sure that my content educates, entertains and empowers my market. The key to a successful marketing strategy is to consistently create new content and attractive pages about it. Facebook is a simple way to promote business and market.
Twitter: faissalhaithami
April 29, 2012 at 7:29 am
Great to hear that Aman, Thanks for sharing your thought.
Very useful tips thanks for sharing them with me.
Paula recently posted..joint advance review
Twitter: faissalhaithami
April 29, 2012 at 7:29 am
you welcome Paula
Hey Faissal,
Those strategies sounds pretty interesting. We’ve used facebook presence for arranging our school’s alumni event & we were amazed with presence of 650 people. It was a grand success. Some of the techniques we’ve used matches with what you’ve highlighted about defining audience & knowing your goals & objectives.
Twitter: faissalhaithami
April 29, 2012 at 7:31 am
Vestuviu, Glad to hear that those tips work for you.
Twitter: chrisgomedia
March 29, 2012 at 10:54 pm
Another tip would be to organize your content first and then begin marketing. Compile all of your past photos, videos and content and then share it in an organized fashion.
Chris Tompkins recently posted..Are You Tired of Trying to Figure Out What a Blog Tour Is? If So…You’ll Love This
Twitter: faissalhaithami
April 29, 2012 at 7:32 am
Hi chris, thank you so much for sharing this tip with us
Knowing what we wanted is important to be successful, not just on Facebook marketing. Many of us don’t know what we really wanted, so we should think carefully before taking doing something.
Your post is great tips for me to get my goals with Facebook, I only can say “thanks so much”.
Trung Nguyen recently posted..How to Start a Blog: The Ultimate Beginner’s Guide
Twitter: faissalhaithami
April 29, 2012 at 7:33 am
You are so welcome Trung
glad you liked it.
Hi Faissal,
I think you like to write posts related to facebook
I use the same facebook marketing strategy and I am working on it very successfully.
ThankYou
Pete Goumas recently posted..Herbspro Coupon & Review
Twitter: faissalhaithami
April 29, 2012 at 7:44 am
Hi Pete, Facebook marketing is my fav subject in social media
Some excellent advice, especially about knowing your audience. I think I posted on another page earlier, that you can produce something that looks fantastic, but if its not serving the needs of the people you are catering for then its redundant. Facebok pages are ultimately there to help provide people with a service, and that needs to be remembered at all times.
Twitter: faissalhaithami
April 29, 2012 at 7:45 am
Thanks for sharing you knowledge with us Stefan
Hi Faissal,
Facebook is a big platform and all we need is to know how we could utilize facebook at its best for marketing purpose. If you know your objectives then it make it easy for you to reach to the targeted audience and you could define your audience easily.
Syeda Mehwish recently posted..Moosejaw Coupon Code and Review
Twitter: faissalhaithami
April 29, 2012 at 7:46 am
Syeda, you are so right
thanks for stopping by.
Very good article highlighting four important area to consider when approaching facebook marketing
Sandy recently posted..revitol
Twitter: faissalhaithami
April 29, 2012 at 7:46 am
Thanks, appreciate your time.
Hi Faissal Alhaithami,
“Determining the goals and objectives” is an main object which we can do better Facebook marketing strategy!! I like your content its very helpful & useful for me.. If we make goals & objectives so, we can easily promote our business to the path of success..
Thanks,
Rick @ Berlin.
Twitter: faissalhaithami
April 29, 2012 at 7:47 am
Great to hear that you enjoyed my content
For good use of facebook, first of all determine your goal and do brainstorming,then you would be able to use the social media in your own way.
Nawaz recently posted..Kay Jewelers’ Growth
Twitter: faissalhaithami
April 30, 2012 at 4:49 am
Thanks for your nice comment.
Just added this blog to my favorites. I enjoy reading your blogs and hope you keep them coming!
Twitter: faissalhaithami
May 17, 2012 at 5:05 am
Thanks a lot, and glad you do like the contents.
Twitter: JimiAntoniou
May 7, 2012 at 10:00 am
I was going to close my browser after reading another article in this blog. And then… I stumbled upon this one. I was planning of going for a walk to think about my strategy and then I read: “Should you lead with brand? product? Information on your business? newsletter content? ” ..
Today you have given me so much food for thought that I will have to stay home thinking for many days…
Thank you!
Jim Antoine recently posted..Photography tutors, The Culture Club Photography Workshops
Twitter: faissalhaithami
May 17, 2012 at 5:06 am
Awesome, really glad that you found it helpful
it sounds cool. really make some senses.
Twitter: vectorash
June 19, 2012 at 3:59 pm
Couldn’t agree more. But this is just a starting point of making your strategy.
You must make sure you implement it correctly!
here’s a pretty useful Facebook Marketing guide and Best Practices ebook:
Victor Stanescu recently posted..Facebook Marketing Guide and Best Practices
Interesting work! It would love to see it when you need the people of this type of site. It has a large amount of information contained in this topic. Ideal for the next generation.
Thank you. .
Really a great post friend. I feel that realizing and campaigning to the correct market segment will be the next thing to consider once you are established in the social networking site. Thanks again for the tips.
Excellent effort in this site i read it thoroughly and got it mind and also adopt this information for our business
this information gives me a lots of knowledge your information extra guidance about the future
work ….thanks for share me…
By using these tips I am sure I will be able to make a lot more accomplishments on my Facebook page and accounts. It is really important that we be able to know who our readers are and what they want to read, to converse about because that is the only way we will be making more loyal readers and followers.
It is definitely important to know who your audience/ customers are because they are the reason why you have traffic and sales. With out them, it will make no sense putting up an online business. You must answer or fulfill their needs and satisfaction.
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