If you are serious about marketing through social media and especially facebook, please give this article the deserved time, so that you can get your facebook marketing strategy done. What is more, having a strategy for your social media presence will make things easier for you and it will help you get started correctly. I will go with you through 4 tips and I did my best to summarize these tips and tried to make them as clear as possible.
When I first started my work with Katara the first thing I asked was what do you want to do and establish through social media? and their answer was to promote their events. It seems like a relatively simple concept, but a lot of companies struggle with determining what their presence on Facebook and other social media will be. Should you lead with brand? product? Information on your business? newsletter content? What will resonate with customers in a meaningful way that will compel them to listen to you and share your wisdom with their friends? If you are struggling with this, you aren’t alone. It isn’t easy to translate your assets into a social media success story.
Empathy with target customers is another key part of the brainstorming process. What do they want from you and your brand? More important, what don’t they want from you? Those of you in larger companies have probably spent a fair amount of time or resources thinking through customer segmentation and personas. Personas are a way to humanize a customer segment by making some generalized thinking about how individuals in certain segments live, what they do, how they think, and so on.
Quick tip: When in doubt about your customer, keep asking questions. Whether you’re in the brainstorming process or in the middle of a focus group, it doesn’t hurt to keep asking questions until you get your answers.
As with any successful marketing campaign, it’s important that you accurately define the audience on which you’re focusing your efforts. However, If your brand has already defined the audience you will not need to start from scratch with this first component of your Facebook campaign strategy. The only thing most brands will have to do here is translate their audience definitions to the appropriate content on the Facebook platform. The content on your brand fan page demonstrates that the brand has at least considered how customers in their target market will use Facebook and respond to a fan page.
Your next step is to determine what the goals and objectives are for your Facebook presence. Is it simply an additional sales, increased revenue, lower marketing/customer engagement costs, improved customer service, collecting feedback quicker, and so on! Do you expect to see a direct correlation between your activities on Facebook and conversions on your website? knowing what your goals are is only half the challenge here. It’s also important to have a grasp on how to measure your efforts. Make sure that you know what “success” looks like. put metrics into place that allow you to gauge success or failure on Facebook as relates to your efforts.
This by far my most serious article here I Hope that you like it as these tips will help you in developing your facebook strategy for more future success.