How to increase your Facebook edgerank effectiveness score

• Tweet

• Tweet

Hi guys, in last week post I have explained the facebook edgerank formula Go here to read it: The facebook Edge Rank formula. So in today’s post I’ll explain how to increase your facebook edgerank effectiveness score. I’ve written it down in good way so you can understand it.

As I explained in my last post that Facebook looks at everything published as “objects.” These can be status updates, links, photos, video or anything else that can be shared on Facebook. Every object receives a ranking ( EdgeRank), which determines if it will show in your personal newsfeed. Objects with a high EdgeRank appear in your “Top Stories” feeds. Objects with a low EdgeRank will not.

An object’s EdgeRank is based on three factors: affinity or the relationship between the creator and user, weight  ( type of content with likes, comments, etc.) and time decay. Add these three factors together using a formula that only Facebook truly knows and you’ve got your facebook EdgeRank score.

facebook edgerank formula

Strategies to increase your Facebook edgerank score

Let’s talk about some strategies for effective wall posts. What exactly is going to cause your fans to engage more with that content!

Where is Your Content Seen?

1- Your Fan Page Wall.

2- The News Feed of Your Fans

3- Social Plugins (e.g. Like Box)

4- Other Plugins (e.g. Wibiya Toolbar)

Types of Content There are various object Types:

1- Photos. Tend to get heavier EdgeRank weight.

2- Videos.

3- Links.

4- Status updates.

5- Questions.

6- Apps. Updates through apps get lesser EdgeRank weight, more about this later.

now that we know where our content get published and the types of those contents, let’s move more in how to increase the Facebook edgerank effectiveness score of our updates.

1- Length of Posts

The longer your posts, the lower the engagement rate. The more verbose you are, the less people have time to read your stuff. A study by Buddy Media showed that posts under 80 characters or less increase engagement. They actually get 27% higher engagement.

2- Use Long URLS

I thought this was really interesting. This one I found surprising, but again, you can instantly see there’s logic behind it. It’s really better to use long URLs. You can avoid link shorteners. What’s more, anther study from Buddy Media show that three times higher engagement rates for posts that use a full-length URL.

The reason of that is the trust factor. People want to know, they are so wary of all these links. You see the mass of spam going around right now, like “See who’s checked your profile” It’s just crazy the amount of spam links that are going around. So people are a little bit wary of clicking on links. But when you put the full-length URL and they can immediately see where they’re clicking, there’s a trust factor there. So experiment with it. See if you can get a better engagement rate using a longer URL.

3- Post in High-Traffic times

What you should know that you don’t necessarily want to emulate the exact strategy or best practice of another business or brand because it might be totally different for your audience. So you do actually have to experiment. You can certainly look and study and try different things and experiment, but ultimately, you’re going to come up with your own sweet spot, What Ms. Mari Smith calls it , “high traffic window.”

In a study by Buddy Media on the different companies in a broad range of industries — I’ll mention a few in a moment — basically, they found posting between 10:00 a.m. and 4:00 p.m. Eastern Standard, which is 7:00 a.m. to 1:00 p.m. Pacific, is the sweet spot. Engagement rates on Thursdays and Fridays are 18% higher than other days of the week, that’s also in Buddy Media’s report. Like I said, experiment to find your own.

Furthermore, here’s a really interesting fact on when you post outside of business hours, which many brands and businesses are missing out on this key factor, the fact is that brands that post outside of business hours have a 20% higher engagement rate. That’s not instead, I hope you understand that.

4- Post frequently

the key here is balance. It seems that constant streams of content keeps the  Facebook edgerank algorithm happy. If you post several times a day, make sure it is unique content each time, Don’t bore your fans and I guess that two to three updates per day is a sweet spot.

5- Manual vs. Third-Party Apps?

there’s a lot of different speculation and conversation about this right now in particular. Do you remember the weight factor? the second primary component in the EdgeRank. Facebook actually gives less weight to third-party apps. Any content that comes in through a third-party app will get slightly less weight than if you post manually. For example, through NetworkedBlogs, HootSuite or whatever that’s not literally writing on the Facebook wall. So my recommendation that you go manual in posting updates.

Most Likes Within 1 Hour 20 Minutes

This is another fascinating study by Visibli. Your content on Facebook, (within one hour and 20 minutes will have half the likes) that it’s ever going to get, (Within two hours and 15 minutes, 60%), ( Within four hours , 70%.), ( Within seven hours, 80%) And finally ( Within 22 hours, your post has gotten 95% of the likes) it’s ever going to get. Good to know about this isn’t it

Your updates need to be amazing

As you can see in the image below, one of the changes that Facebook has done was the addition of the blue angle in the top left corner to unmark a top story and more options are available in the “dropdown menu” located on the top right of each update. Facebook will make a use for this to know what’s best to show up in users news feeds. The thing is, since users have more control over their news feeds, pages with boring or irrelevant content will have a lower visibility into their fans news feeds. So your contents have to be amazing.

Tipping Point

As far as your fan page goes, a lot of people will reach a plateau, then they’ll tell me, “You know, Faissal, I’m doing everything you tell me. I’m posting regularly and I’m engaging with likes and comments, and I’m getting as much activity as I can, but nothing much is happening.” And I will say, “Well, how many fans do you have?” and they will say 50 or 120.

That’s fine. We all have to start somewhere. It’s okay. You’ll find that these scales will tip when you reach about 500 to 1,000 fans. So your job initially is to really get momentum and promote your Facebook fan page everywhere, I’m not going to show you how to promote your page but if want, you can get your copy of the Facebook marketing secrets guide, It’s Free. So get yourself to that tipping point of 500 to 1,000. Then you’re going to see that your wall posts will get more traction, they’ll get more visibility, and they’ll get more engagement.

Lastly

Hope that you find the tips for how to increase your facebook edgerank score helpful and if you have any further questions about this topic ” Facebook edgerank” don’t hesitate to ask by writing a comment.

Tagged as: edge rank, edgerank, facebook edge rank, Facebook edgerank

Article by Faissal Alhaithami

Social Media Specialist @Kataraqatar, gladly the founder of Fansbridge. Internet entrepreneur, Social Media Lover, Tea Addict AND a respecter of any Topic that talks about Dr. Facebook and Mr. Google.

Faissal has written 42 awesome articles for us at Fans bridge blog

Twitter: @faissalhaithami | Facebook | Google+