As you know everyday, facebook news feed delivers the stories you post to your friends and subscribers and ofcourse updates from pages you are connected to. As a page admin it is impossible for your update to reach all your fans! So facebook provides promoted posts solution as they appear higher in news feed, so there’s a better chance your audience will see them.
Facebook promoted posts help your posts to reach more of your fans and their friends which will case more people to see and interact with your updates and of course more people to like your page.
1- Click on the “Promote” button down below the facebook update.
2- Choose your targeted audience.
3- Select your Maximum budget.
4- Click on “promote post” button.
You can promote any kind of post you can create in the sharing tool including status updates, photos, offers, videos and questions.
If someone you shared with didn’t notice your post it’s likely because they:
Didn’t check Facebook the day you posted
Didn’t scroll down to where your post appeared in their news feed
Applied their news feed controls
Example promoted post: