Welcome to the second edition on our weekly of what’s hot in Facebook News. Every Saturday we collect the coolest and must important Facebook News within the previous Week and place them in a post to help you stay up to date with Facebook news, here are some of the news that caught our attention.
Facebook Gets One Trillion Page Views In June
Virginia Earthquake Shakes Up Facebook And Its Users
Facebook Kills Off Deals, Its Groupon Competitor
Facebook Makes Photos Bigger & Faster
Facebook’s Sponsored Stories Ads Appear in the New App Ticker
Facebook’s Ad Guidelines Now Permit Offline Gambling, Lotteries, and Dietary Supplements
Facebook recently added the ability to target advertisements by Topic, as detailed in its new Interests Targeting guide (.PDF). Rather than targeting users that Like a specific Page, advertisers can simultaneously target all users who Like any variation of a word or phrase. For example, rather than just targeting fans of Lady Gaga, by selecting the #Therry Henry Topic, an ad will also be shown to fans of any unofficial Pages for the musician, such as “I ? Therry Henry”.
The new targeting option, available in both the self-serve ads tool and the Ads API, will help advertisers expand the reach of their ads to more relevant users. It will be especially handy for less experienced advertisers who might not know to explicitly target keywords related an interest of their customers.