facebook landing tab: A Complete Guide

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facebook Landing Tab

In this article you will find everything you need to rock your facebook landing tab. In addition, when someone new visit your public pro?le, it’s extremely useful to explain to them what the public pro?le is about and why they should become a fan.  The goal of facebook landing tab is to immediately convert the visitor into a new fan and then engage the fan after they’ve joined.  I’ve seen companies use contests for engaging the user but the vast majority of Pages have no separate facebook landing tab.  The result is that the public pro?les have a lower conversion of new visitors into fans. There is one exception for public pro?les that have no facebook landing tab but high conversion: companies with a high brand af?nity.  Such as Adidas or Coca-Cola can convert visitors without having a facebook landing tab because they have such a strong brand.

Key Words:-

facebook Landing tab / page:  Is where people land when they go to your page.
Reveal tab / Fan gate feature:  Is when you hide something from your visitors asking them to click the like button to get it. and when they become a fan they get whatever you provide.
iFrame app: An iFrame application allows you to embed an external Web page in Facebook landing tab of your public profile.

7 Tips To Improve Your facebook Landing Tab

While you can create a fairly effective facebook landing tab by answering the questions I posted above, which is why they should like your page , here are a few other tips that you should keep in mind:

1- Have a call to action:
While you are educating your visitors about why they should join your Facebook Page, you also need to encourage them to actually join your page.  That’s what the call to action is for.  If you view my landing page (click here to view it), you’ll notice that I’ve designed an image which says “Click on the ‘Like’ button above” with arrows pointing up toward the “Like” button.

2- Write in the second person:
instead than writing about yourself and your company, talk about the person who you want to become a fan.  Explain to them why they should join and the benefits. Use the words “you” and “your” when writing your copy.

3. Place important parts at beginning and end:
People tend to read the beginning and end of the facebook landing tab before reading the middle so you probably want to put your call to action early on and toward the end.  Put the most important copy at the beginning or at the end.

4. Don’t link to other pages:
If you want to get visitors to take an action (join your page), You don’t really want to link to other facebook landing tabs. Because once they’ve navigated away from your page, there’s a greater chance that you’ve lost them.

5. Use the RevealTab /Fan gate feature:
Do you want to increase the number of fans you get each day? One way to improve your conversion of new visitors into fans is by adding a Reveal Tab. If you want to get the best conversation rate you should use the RevealTab because the visitors will do anything to get your Free stuff. Later I’ll be explaining about the landing page more. and I have chosen for you the best applications for the RevealTab.

Picture #1 is what visitors see when they land on my page. and after they click on the “Like” button. What you can see in Picture #2 will be shown for my fans. Go to my page to check it out.

6- Use the double lead strategy:
This is one of the great things about Facebook fan pages that you can get 2 leads at once and we call this as the double lead strategy. what is more, that what makes Facebook public pro?le so pro?table because with the facebook landing tab you can make people to like your page + opt-in to get a free stuff you provide which you can build your fan base and your Email list at the same time.

further more, As you know building your Email list is how must internet marketers make money online. if you are wailing to make money through your Facebook Page This is the important part. So what you need to do is to create a form that lets users put in their name and email address. There are number of ways to develop a lead form. For example, you can higher a web designer or you can also use email marketing services such as icontact, GetResponse or AWeber and then use their pre-made forms. After that, what you need to do is to put that form inside your facebook Landing tab so anyone who lands on your page will opt- in to get your gift. The applications you will be reading later will help you in building your facebook Landing tab.

The reason why I have separated tip #6 from #5, that because the reveal tab has nothing to do with building you email list, it’s totally different as you can build your email list without using the reveal tab and you can use the reveal tab without building your list.

7- Tracking.
While Facebook doesn’t currently provide metrics for where new fans came from, but it’s a good idea to know from where your page visitors come from, Right! So make sure that you have put your Google analysis code or whatever service you use for tracking your visitors.

How To Add And Edit Your facebook Landing Tab

Adding a facebook landing tab is simple if you will use a ready iFrame application as I will list the best later and need time if you want to create your iFrame app manually. I’ll provide you an article that will help you in creating your Iframe app “facebook landing tab” manually it will be a walk through of how to get the Iframe app “facebook landing tab” con?gured. Moreover, I’ll give you an article that will help you in coding your page. As you know, The Static FBML application has removed by Facebook from March 18 2011 as they wanted to encourage users to use the Iframe. So I’ve searched for the best tutorial and free applications.

Here is the article that will show you How To Build A Facebook tab With iFrames created by the awesome Francisco, author of SocialMouths. I love his blog and the articles he writes, I’m actually subscribing to his blog and I guess you should do too, if you want to enjoy the social media articles like me.

and here is 7 FBML examples to rock your Facebook fan page This post was created before facebook removed the FBML but you still can use them for coding you facebook landing tab with some iFrame apps not all of the apps support FBML tags.

8 Awesome iFrame Apps With Reveal Tab Feature

Wildfire has several Facebook applications, most notably their contest and sweepstakes apps. Their iFrame app is currently free and works very well. But, per their blog, they may start charging for the app at some point in the future. Wildfire is easy to install right from their website as linked.

Involver also has a suite of Facebook applications and their iFrame app is called Static HTML. To install it, just go to the Involver website and click “Install” next to the Static HTML app. Involver also allows fan gate feature and one of the nice things about Involver’s app is that you can easily add multiple custom tabs. Involver allows you to use two applications for free. If you want to use more, you have to switch to their paid plan. So if you’re currently using two of their other apps on your page, you’ll have to uninstall one of them to add the Static HTML app, unless you want to pay Involver.

TabPress is a free iFrame application developed by HyperArts that can easily add fan gate feature. To install TabPress, go to the Facebook app page as linked and click “Add to My Page” on the right column. TabPress does not host images, so you’ll have to upload them to a site and reference them using HTML code such as <img src=”http://www.yourwebsite.com/yourimage.jpg”> or wherever you have the photos hosted. Or if you have HTML code.

TabSite allows you to create multiple tabs within your custom tab so that you can create a mini-website. You design your custom tab on their website and then load it onto your page. You get two tabs for free, if you want more tabs, there’s a monthly fee.

Static HTML: iframe tabs is another free application and it doesn’t host your images similar to TabPress as mentioned in #3. I found this app to be more accepting of some of the HTML and CSS tags than some of the other apps. To install it, go to the Facebook app page as linked and click “Add to My Page” on the right column. This app also allows FBML tags if you used those in the post I mentioned before or if you are using static FBML app that came before iFrames.

iwipa is a cool free iFrame application that’s somewhat easier to use if you don’t know how to do HTML coding. You can add banners, slideshows, videos and pictures in a visual environment. They have some nice video tutorials to help you out. To add iwipa to your page, go to their Facebook app page and click on “Click Here to Install” on the left-side bar.

Lujure is another iFrame app that’s easy to use (if you don’t know coding) with their drag-and-drop design area. Their free option comes with one tab and they have the fan gate feature. Install this application directly from their website as linked. They do require billing information even to install the free version.

Hosted iFrame is free for up to 25,000 fans and you can have up to five tabs. They have an easy place to add your Google analytics code. They’ll host your images up to 25 MB. To install just click on the green “Get Started” button on their Start Here tab. You can use the Iframes tags mentioned before and you can configure your facebook landing tab / custom tab with Hosted iFrame on their site and add it to your Facebook Page afterwards.

You can always try one of these applications and if it isn’t working for you, try another New applications are being added all the time, so watch for newer, easy-to-use iFrame apps.

If you’re creating a facebook landing tab, don’t forget to change the Default facebook Landing Tab in the Manage Permissions area of your Facebook edit page.

How To Set Your facebook Landing Tab

Go back to your page then click on edit page:

The ?rst thing you should do now is to make this tab as your facebook landing tab.
go to “Manage Permissions” > “Default Landing Tab” then choose the Tab you want. after

Conclusion 

I hope that this guide is giving you a great help to build your facebook landing tab, in the way it should be. Just to make everything clear that I was talking in this guide specifically about the facebook landing tab and not the custom tabs. As custom tabs can be use in more ways and not only landing tab. In other words, the landing tab is a custom tab but only one custom tab can be the facebook landing tab and this what the guide is about.

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Article by Faissal Alhaithami

Entrepreneur, Social Media Specialist @Kataraqatar, gladly the founder of Fansbridge. Trainer and Keynote Speaker and the Author of Facebook marketing for smart people.

Faissal has written 53 awesome articles for us at Fans bridge blog

Twitter: @alhaithami | Facebook | Google+