Do you regularly visit the Q&A forum that LinkedIn features? Though many of us may have heard about the LinkedIn Anwers section, we actually continue to ignore its potential and use the same to our business marketing benefits. Regardless of the industry you belong to, you can participate at this LinkedIn Q&A forum, post business related questions (to collect expert answers) and answer questions that others put up.
If you are not using the LinkedIn Answers platform yet, it’s time to gear up and leverage the opportunities that it brings. On the face of it, the Q&A forum looks just a platform to post questions and get answers.
Given below are five different ways in which you can use this extremely useful LinkedIn feature and take your online marketing efforts to the next level.
#1. Conduct Market Research
One of the most beneficial uses of the LinkedIn Q&A section is conducting market research. If you want to get some in-depth information or knowledge around a specific subject, this platform can do a great job. The data that you gather through the research can be effectively used to develop or fine-tune an online marketing strategy for better results.
#2. Get Ideas to Create Value-Added Content
The Q&A forum on LinkedIn doesn’t cater to just one industry or topic. There are tons of topics that people discuss via this platform. If you are short of business content ideas, you can keep a close watch on the conversations of your target audience. If you listen attentively, you’ll be able to identify those issues that your customers are struggling with. You’ll know about things that attract the attention of a specific audience the most. Then, you can use those ideas to produce highly valuable content for your target customers or audience.
#3. Collect Answers from Experts
Learning is a process that must always go on. If you want to broaden your knowledge base or want to know more about a specific subject, LinkedIn Answers is just the place to be. There are thousands of industry experts and influencers that are active on this platform.
You are free to ask questions that matter and gather in-depth answers from experts.
#4. Become an Expert
To connect with a target audience and engage them really well, you need to prove your skills. As soon as your customers start looking at you as an expert, they will love to pay heed to every piece of advice you offer them. No wonder, the LinkedIn Q&A section provides you with a platform that you can use to display your most valuable skills and get recognized as an expert.
#5. Build Relationship with Industry Influencers
No matter what type of business you deal in, connecting with the influencers in your industry can bring you some of the best opportunities. The biggest secret behind getting success with a startup is building genuine relationships with industry leaders who possess the power to influence.
Are you an active participant at the Q&A forum on LinkedIn? If you have some more tips or know more ways in which one can use this online platform, please feel free to share them.