Do you regularly visit the Q&A forum that LinkedIn features? Though many of us may have heard about the LinkedIn Anwers section, we actually continue to ignore its potential and use the same to our business marketing benefits. Regardless of the industry you belong to, you can participate at this LinkedIn Q&A forum, post business related questions (to collect expert answers) and answer questions that others put up.
If you are not using the LinkedIn Answers platform yet, it’s time to gear up and leverage the opportunities that it brings. On the face of it, the Q&A forum looks just a platform to post questions and get answers.
But LinkedIn Answers is a lot more.
Given below are five different ways in which you can use this extremely useful LinkedIn feature and take your online marketing efforts to the next level.
#1. Conduct Market Research
One of the most beneficial uses of the LinkedIn Q&A section is conducting market research. If you want to get some in-depth information or knowledge around a specific subject, this platform can do a great job. The data that you gather through the research can be effectively used to develop or fine-tune an online marketing strategy for better results.
#2. Get Ideas to Create Value-Added Content
The Q&A forum on LinkedIn doesn’t cater to just one industry or topic. There are tons of topics that people discuss via this platform. If you are short of business content ideas, you can keep a close watch on the conversations of your target audience. If you listen attentively, you’ll be able to identify those issues that your customers are struggling with. You’ll know about things that attract the attention of a specific audience the most. Then, you can use those ideas to produce highly valuable content for your target customers or audience.
#3. Collect Answers from Experts
Learning is a process that must always go on. If you want to broaden your knowledge base or want to know more about a specific subject, LinkedIn Answers is just the place to be. There are thousands of industry experts and influencers that are active on this platform.
You are free to ask questions that matter and gather in-depth answers from experts.
#4. Become an Expert
To connect with a target audience and engage them really well, you need to prove your skills. As soon as your customers start looking at you as an expert, they will love to pay heed to every piece of advice you offer them. No wonder, the LinkedIn Q&A section provides you with a platform that you can use to display your most valuable skills and get recognized as an expert.
#5. Build Relationship with Industry Influencers
No matter what type of business you deal in, connecting with the influencers in your industry can bring you some of the best opportunities. The biggest secret behind getting success with a startup is building genuine relationships with industry leaders who possess the power to influence.
Are you an active participant at the Q&A forum on LinkedIn? If you have some more tips or know more ways in which one can use this online platform, please feel free to share them.
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{ 66 comments… read them below or add one }
Twitter: payable
September 10, 2012 at 1:19 pm
I have never been linkedin answers so far will try this out, thanks for your guidance…
Twitter: obaidulhaque
September 11, 2012 at 4:52 am
Thanks for your comment, Caroline.
Market Research is initial step in use of LinkedIn answers. Advice of expert can solve many of your problems and can open gateway of success for you.
Twitter: obaidulhaque
September 11, 2012 at 4:59 am
Definitely. Whether you want to understand customers, competitors or the market, LinkedIn Answers is a useful feature to use.
Thanks for your visit, Nawaz.
I’m glad I’m not the only one who wasn’t aware of the benefits of Linkedin’s Q&A feature. Looks like I’m to test it out firsthand!
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Twitter: obaidulhaque
September 11, 2012 at 5:02 am
Happy Testing!
Thanks for visiting, Robert.
Question and answer sites are great for marketing and building traffic. They allow you to show your expertise and get exposure for your business.
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Twitter: lisapatb
September 12, 2012 at 2:03 pm
I just started to look at them and answer occasionally if I know the answer. Good info about knowing how and why to ask questions too. Thanks for sharing.
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Twitter: obaidulhaque
September 13, 2012 at 1:02 pm
Thanks for your visit, Lisa.
Your article is a great source of information. Thanks for the post!
I think that this is an often overlooked tool, that can be valuable if used correctly. I personally like being able to ask questions of and get answers from the experts, it opens the door to a lot more information that you would have to find yourself on a trial and error basis.
Twitter: obaidulhaque
September 13, 2012 at 1:01 pm
You’re absolutely right, Kevin.
This is Amazing informative! Really I appreciate. These 5 different ways to use of LinkedIn answers. Advice of expert can solve many of your problems and can open gateway of success for you. Well Thanks for sharing this post.
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Thank you for fantastic posting. Where else could anyone get that kind of information in such a perfect way of writing and i was looking for more info.
Well written piece, unique and good advice for candidates. No question! Uniqueness is key! According to me you described that in very good way. You are so smart and this is a great post! Thank you for the great tips. Wow I didn’t know this! And I love your blog!
I have been on LinkedIn for over a year now, but I never used this section. The benefits you have mentioned in the post indicates its importance. I am surely gonna give it a try. Thanks for this great info.
Twitter: obaidulhaque
September 15, 2012 at 7:21 am
Don’t forget to share your experience. Richa.
Hi, I’m a newbie so I have a lot to learn as yet, have taken note of your excellent advice to build genuine relationships with industry leaders who possess the power to influence. It’s not what you know, it’s who you know eh!
Twitter: ipad89com
September 15, 2012 at 7:16 am
Great tips for using Linkedin. Linkedin is really an awesome social media specially for business professional. I help them in a great ways. And thanks to you author for such a great article and great ways to use linkedin answers
Twitter: obaidulhaque
September 15, 2012 at 7:24 am
As a social platform, LinkedIn has its own unique character. Most of the people on LinkedIn are business-minded, which is a great plus if you want to generate leads for your business. If you have an online business, you can never ignore the potential of LinkedIn Answers.
Glad you liked the post, Firdosh. Thanks.
Twitter: baongoc09092009
September 16, 2012 at 8:33 am
I like this way “Collect Answers from Experts”. I had an linkedin account. I have some group ans when i share my question, I can have many good answer. it so useful for me
Thanks so much for your post
Yes-I have used this section a lot. Being a content writer I write on varied topics. Sometimes a simple Google search is not enough. I recently took help from LinkedIn QA for localization and translation. Got some great inputs.
I’m glad to have stopped by your post.Never knew this side of LinkedIn. Thanks for the great share.
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LinkedIn answers is a great thing!! This is indeed one of the helpful feature which has been gifted to us by LinkedIn. The post vividly describes the ways in which this section can prove to be fruitful. Thanks for sharing this great insight.
Twitter: WhyBrand
September 19, 2012 at 3:21 pm
Great article and very good helpful information I like it I am a blogger so I can imagine that how much effort did you put in this, thanks buddy keep up the good work
LinkedIn is a great professional platform and have been of great use to me for over 2 years now. But i must confess, I have not considered LinkedIn answers for now. I think it will be of great help for my business after reading your post. Thanks for the share and introducing me to this useful tool.
I’ve been on Linkedin for almost 2 years now and I must admit that I haven’t really explored this option. I think it would really be beneficial for me to collect answers from the experts and decision-makers, learning from those who are highly experienced would be great
Thanks!
Twitter: sciencevilla
September 20, 2012 at 4:02 pm
Nice post. Thanks for sharing…
Linkedin answers is a relatively new concept to me so thanks for giving emphasis on its benefits, I don’t see why I shouldn’t give it a try
Thanks!
Like this post a lot. There could be many other ways to achieve it but you have very genuinely highlighted the best. According to me you described that in very good way.
I didn’t know that there’s already a Q&A feature in LinkedIn, I thought that was only available from Yahoo. I bet this would be a huge hit for marketing industry to showcase their expertise that may land more opportunities on their end.
Twitter: SoCalMobileAuto
September 25, 2012 at 4:44 pm
Thanks for sharing this. I have been on LinkedIn for YEARS… and I had no idea there was even a Q&A section.
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I’ve seen the q&a once or twice before. But to be honest I have given up on LinkedIn. Not sure I get much traction from the site. It almost seems as if the platform is losing it’s luster. But because of this post I will go back in and give these tips a try.
Thanks!
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Some great tips here, I am just a beginner so all of this is very useful to me. I have just started using linkedin and I was completely unaware of all its features so thank you for sharing!
Question and answer sites are a good way to get motivated. I wasn’t aware of the benefits of Linkedin’s Q&A features. Guess what I’m going to be doing this weekend!!!
Research for question answering if really appreciable. This will give real value to your posted material Linkedin
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Linkedin answers is another great feature of Linkedin that we often fail to utilize to its full potential. It would be beneficial for anyone looking into establishing a new career to get in touch with industry influencers who can share their knowledge and expertise with us. Thanks for the informative share.
Hello ,
Really great topic and post.I agree with the points mentioned here.. I find something cool here.. Great share.
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Twitter: ewmahendra
October 12, 2012 at 4:44 pm
As Linkedin is a professional social networking site there are more chances of getting true and genuine answers of questions than any other social networking site.

Alex recently posted..How to Invest in Gold
yep. I’ve heard a lot about LinkedIn Answers. Its a great way to engage with your contacts and also build a good network and list. It also help build traffic to your blog. The best part is you have all professional in one place.
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October 27, 2012 at 8:30 pm
Again, Linkedin is something that has eluded me (I’m not very social media savvy yet, when it comes to marketing) I have a Linkedin profile, but thats about as far as that goes. I know very little about Linkedin Answers, but the buzz on the blogging networks tell me that I should.
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I have a linkedin account and using it about half year. I think i knew all about linkedin. I’m wrong and i’m glad to discover new things. Great tips and nice article.

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Twitter: magicwebs
November 23, 2012 at 2:57 am
LinkedIn can be a great tool for professionals to promote their businesses. What a lot of professionals don’t know is how effective it can be for both marketing and SEO.
Twitter: allwomensboots
November 26, 2012 at 4:55 pm
These are some great ideas. My questions is how do you post answers with links to your site, without coming across as a spammer? LinkedIn is a little different than Yahoo Answers, and I would worry about annoying people – especially since I use LinkedIn everyday in my normal job.
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don’t know whether i like linkedin answers or not but what make me use it again and again that it allow me mark my influence among other top influencing people.
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Twitter: kamranulhassan_
January 14, 2013 at 7:38 pm
Hi,
Great home work you have done Obaidul, really glad that you are talented person and have good knowledge of search engine optimization, you are right about LinkedIn Answers, I will remember your tips related to LinkedIn Answers because it will help me in future. Keep it up and share more.
Thank
Kamran
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Hey, nice site you have here! Keep up the excellent work!
Doll house
I totally agree with your tip about becoming an expert. It isn’t going to right away that your answers are always valued but with continuing to provide quality answers and resources you will grow your credibility and then be looked as an expert in that field. After growing that credibility you can then leverage some relationships that you have built and continue to grow.
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Strongly Agreed with you, LinkedIn Answers provide you the diversity of thoughts.
Sarah recently posted..Top 5 Free Dating Sites To Find Your Best Match Online
Bad news guys. Linkedin Answers has recently been discontinued (January 31, 2013)
RIP LinkedIn Answers, you will never be forgotten.
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Linkedin has a significant importance these days but I think it has been disconnected for answer now.
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i don’t know more about linkedin but its very informative blog about linkedin question and answer
Twitter: fashstylo
March 17, 2013 at 2:46 pm
Amazing and great post for me. LinkedIn can be a great tool for professionals to promote their businesses.
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Interesting news . It would be great if you can provide more details about it. Thanks you
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Oh this post is really helpful for me that i dont know how to use likedin answers. Nice job, it’s a great post. The info is good to know!
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Twitter: billysbilling
March 23, 2013 at 3:30 am
Just like you said, I’ve been ignoring the Answers feature’s potential. I already get most of my social traffic from LinkedIn Groups. There’s no reason to keep avoiding it. With LinkedIn, I have to spend more time there anyway. Because LinkedIn is a community of professionals, it’s kind of hard to find really young adults – who just happen to be my website’s audience.
I think by asking the right questions, I can get some of them to come out of hiding. Then I can connect with them, then lead them (and hopefully some friends/family) to the blog. All’s well.
Thanks for sharing!

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u have done an outstanding job. I have learned a lot from this post, waiting for more info, thanks.
Twitter: zain_ak47
April 9, 2013 at 7:03 am
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Twitter: zain_ak47
April 9, 2013 at 7:11 am
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April 11, 2013 at 6:54 pm
I have already signed up with LinkedIn but didn’t know how else it could help. These 5 different ways are new to me. Glad I read this post.
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Great Article so Informative about Linkedln well i am newbie to create account in recent days and this article provide me great tips about linkedln now i relief and definitely discussions through question & answer is best way to make strong links people makes you believe and you make a strong influence and bonding
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So Knowledgeable post about Linkedln well i signed up in linkedln. as a business person this is a good professional site and through this post i learn more about linkdln now i work more proper way after i read this great post.
Thank you to sharing me this good information.
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I have also ignored this part of Linkedin……. Thanks for sharing……..
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May 16, 2013 at 8:38 am
Market Research is initial step in use of LinkedIn answers. Advice of expert can solve many of your problems and can open gateway of success for you.
Twitter: Allxpats
May 16, 2013 at 7:26 pm
Thanks for the great tips! Also Thanks for telling me about Linkedin Answers, lol I did not even know that it existed! Thanks, am off 2 check out Linkedin Answers now!
Keep up the great content.