Social media is good when you utilize it appropriately. If approached wrongly, however, it can do serious damage to the reputation of your small business or brand. If you plan to influence your target market by using different social media platforms in an effective manner, you should always remember to adhere to some key do’s and don’ts.
Given below are 10 of the most important ones.
#1. Interact Effectively
Social media is all about getting social, as much as you can be. Interaction is the very essence that keeps social media thrive. Though it can take time to know how to interact in an effective manner, you can learn it from other industry influencers and with more practice. What’s really important is that you know how to strike the correct balance between promoting your own products (or services) and providing content that offers real value.
#2. Don’t Hesitate to Follow the Competition
Most of the online marketers are averse to following their competitors. This is not the right attitude. While using social media, you should be open to following even your competitors and having a closer look at their strategy. In any case, always treat your competitors with respect.
#3. Share a Variety of Content
If your shared content on social media is really share-worthy, it can go viral in minutes. In order to increase the viral potential of your content, you should focus on the quality as well as the type. For example, images, videos and infographics carry more viral potential as compared to other content types.
#4. Don’t Respond Late
Successful social media users are some of the most active online marketers. While using different social media platforms, you will receive comments, likes, feedback, questions etc. You should always remember to pay attention to your audience’s responses in a timely manner. Show the audience that you are right there behind your products.
#5. Promote Others’ Good Stuff
No matter which social media platform you participate at, it’s all about sharing content that provides real value to the user. Promoting your own stuff blatantly can easily ruin your business reputation or get you banned. It’s, therefore, advisable to share the good content that others post.
#6. Don’t Lie
Social media users or online marketers should always remember not to lie to project something that’s not the reality. By being unauthentic or hiding or lying can lead to serious consequences. Avoid it at all cost!
#7. Optimize Social Media Pages
You might be aware of the fact that content shared on social media also appears in search engine results. That’s a clear indication of how SEO can be applied to improve the visibility of your social media pages and reach out to a larger number of audience.
#8. Don’t Get Too Wordy
Most of the social media websites have character limits for content you want to post. If you are using social platforms like Facebook and Twitter, it’s important to keep your updates succinct.
#9. Attract Visually
Pinterest, a new social media website, has gained wide popularity in short span of time. It’s because of its visual book-marking features. We are actually visual creatures and are attracted by visual elements too. So, make sure your social media profiles or pages look visually appealing.
#10. Don’t Have One Strategy for All Social Networks
There are different types of social media platforms in terms of geographical reach and audience demographics. If you think the same strategy can be applied to all the social platforms where you participate, you are making a huge mistake. Work out unique strategies based on specific requirements.
Are you an active social media user? If you have some more tips or want to share your own views, please feel free to comment.